Another "Japan-only" menu item - the McHotDog. Although I knew it probably wouldn't live up to the claim that it was "200% tasty!", I had to try it. And of course, I was disappointed. It was more like a crispy German sausage, rather than a regular Oscar Meyer type hot dog that I was expecting. But my main gripe was the photoshopping! - they advertise a "Mega Sausage" which looks way bigger than the bun, but in reality, it's nowhere near that size. On closer inspection of the poster, look at the hot dog in the back! That sausage is way smaller! They are more like 200% LIARS!!..
BECAUSE YOU KNOW YOU WANT TO
Wednesday 13 May 2009
McHotDog!
Another "Japan-only" menu item - the McHotDog. Although I knew it probably wouldn't live up to the claim that it was "200% tasty!", I had to try it. And of course, I was disappointed. It was more like a crispy German sausage, rather than a regular Oscar Meyer type hot dog that I was expecting. But my main gripe was the photoshopping! - they advertise a "Mega Sausage" which looks way bigger than the bun, but in reality, it's nowhere near that size. On closer inspection of the poster, look at the hot dog in the back! That sausage is way smaller! They are more like 200% LIARS!!..
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As someone whos worked on McD advertising, making things look bigger is a huge unspoken rule. remember the jordan and bird commercial? they had to increase the hamburger sizes because their hands were so big and it just made the burger look tiny. we did the same thing for the chinese crap copy of that commercial, with yiijanlian and some other nobody that i forgot the name of. But we always made sure it looked real. someone on the McD advertising (internal or agency side) is really dropping the ball with naming, and branding/food image.
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