I was invited to the Japan Next fashion show, sponsored in part by the Government of Japan to promote its designers abroad. The show featured the 2012 A/W collections of mastermind Japan, Somarta, and Adeam.
The fashion show was only one part of the Japanese Government's larger campaign to draw tourists and investors back after last year's earthquake and tsunami disaster. The Japan Next campaign has consisted of an entire series of events taking place in key global cities over the past few months, as a way of expressing the country's gratitude to the world for its support during their recovery efforts. Performances, exhibitions, and celebrations have showcased different aspects of Japanese arts, culture, technology, and cuisine, with the fashion show in Shanghai as one of the final events.
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