Was invited to the GYAKUSOU x UNDERCOVER pre-launch event at Nike's Harajuku flagship store. The Gyakusou collection takes its name from the small but highly dedicated Tokyo running group of the same name, which includes Undercover founder Jun Takahashi. "Gyaku" in Japanese means "wrong way" and "sou" means "running" - a reference to the fact that the group runs the city's parks counter-clockwise, as opposed to the norm of clockwise. The apparel collection draws upon an obsession for improved performance through design innovation. So expect a lot of technical, lightweight fabrics, considered cut lines, and functional details.
It was a nice event and was great to run into (no pun intended) some of my old Nike colleagues. More about the event here.
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